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The art of Bollywood /

The art of Bollywood /
DK Number:DK-207644
ISBN: 9783836521857
Title: The art of Bollywood /
Author: Rajesh Devraj with Edo Bouman ; Paul Duncan (ed.).
Imprint: New Delhi : Timeless Books ; Koln : Taschen,
Physical Desc.: 192 p. : ill. (chiefly col.) ; 30 cm.
Year: 2010
Price: USD 64.15
Subject Strings: Film posters--India--Bombay.
  Motion picture industry--India--Bombay--History.
  Motion pictures--India--Bombay--Pictorial works.
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  More books on topic: Art & Fine Arts
  More books on topic: Art History
  More books on topic: Cinema
  More books on topic: Performing Arts
  More books on topic: Pictorial Works
    
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Title Review

With its own language, customs, and codes, ‘Bollywood’: the name for the Bombay-based commercial film industry, is virtually a dreamland, an alternate reality – far removed from the drab world that we inhabit. It is a world with infinitely more music, drama, and spectacle than reality could ever accommodate. Ever since its inception, nearly a hundred years ago, it has publicized its products through vivid hand-painted movie posters depicting gaudily dressed heroes, leering villains, or simpering virginal heroines. The Art of Bollywood presents a vast collection of these engaging, hand-painted movie images that include the seldom-seen posters to rare images of street publicity and cinema displays. These unique visual images are accompanied by the text offering a detailed discussion on the works of key artists who produced these paintings. In this regard, it is the first comprehensive overview of a previously neglected, undervalued artistic genre.

Rajesh Devraj is a Mumbai-based writer and filmmaker who, besides working in advertising and television, has authored several screen plays.

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The art of Bollywood

 
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