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Global tourism marketing /

Global tourism marketing /
DK Number:DK-218556
ISBN: 9789381416006
Title: Global tourism marketing /
Author: P.N. Girija Prasad.
Imprint: New Delhi : Akhand Pub. House,
Physical Desc.: viii, 250 p. : ill. ; 23 cm.
Year: 2012
Price: USD 29.70
Subject Strings: Tourism--Marketing.
 =================================================
  
  More books on topic: Applied Economics
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Title Contents
Chapter No.Chapter TitleChapter AuthorPage No.
Understanding Tourism Market1-24
Developing Tourism Marketing Plan25-47
Tourism Marketing Mix48-104
Tourism Market Segmentation105-118
Strategies of Dimension Marketing119-152
Travel Service Marketing153-199
Accommodation Marketing200-227
Research on Tourism Marketing228-244
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2. Exploring tourism and hospitality industry : issues and strategies /
3. Contemporary trends in tourism and hospitality management /
4. An introduction to Indian tourism industry /
5. Encyclopaedia of travel, leisure and tourism management /
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Related Subjects
1. Tourism And Travel Guides
2. Business Studies
3. Economics
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Global tourism marketing

 
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