| Chapter No. | Chapter Title | Chapter Author | Page No. |
| Introduction | | 1 |
| Brand Value Creation, Communications and Equity | | 41 |
| Functional Measurement analysis of Brand Equity | | 85 |
| The Impact of Brand Equity on Purchase Intention and Brand Preference | | 97 |
| Customer's Brand Equity and Customer Loyalty | | 103 |
| Impact of Brand Meaning on Brand Equity of Higher education | | 109 |
| Brand Equity, Marketing Strategy, and consumer income | | 115 |
| Understanding Brand Equity for Successful Brand Extension | | 131 |
| Corporate re-branding on Brand Equity and firm Performance | | 151 |
| Brand Equity Capitalizing on Intellectual Capital | | 161 |
| Valuing brands and Brand Equity | | 173 |
| The Branding Effect of Corporate Deal Structure | | 197 |
| The Branding Effect of Corporate Deal Structure | | 211 |
| Equity in Corporate Co-branding | | 235 |
| Brand Equity Evolution : A System Dynamics Model | | 251 |
| Bibliography | | 273 |
| Index | | 275 |
