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Advertising and youth : impact of advertising on youth in metro and remote area /

Advertising and youth :  impact of advertising on youth in metro and remote area /
DK Number:DK-260175
ISBN: 9789378314223
Title: Advertising and youth : impact of advertising on youth in metro and remote area /
Author: Durgesh Tripathi.
Edition: First edition.
Imprint: New Delhi : Manak Publications Pvt Ltd,
Physical Desc.: x, 266 pages : illustrations (black and white) ; 23 cm
Year: 2016
Price: USD 21.05
Subject Strings: Advertising and youth--India--Delhi.
  Advertising and youth--India--Vārānasi (Uttar Pradesh)
  Young consumers--India--Delhi--Attitudes.
  Young consumers--India--Vārānasi (Uttar Pradesh)--Attitudes.
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Title Contents
Chapter No.Chapter TitleChapter AuthorPage No.
Introduction: Advertising and Youth1
Socio Economic Conditions of Respondents52
Advertisement/s as an Agent of Consumerism100
Advertisements and Their Impact on Society182
Summary and Conclusions254
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Related Subjects
1. Journalism And Mass Media
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3. Sociology
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Advertising and youth impact of advertising on youth in metro and remote area

 
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