| Chapter No. | Chapter Title | Chapter Author | Page No. |
| SECTION-1: REVISING THE INDUSTRY | | 1 |
| Innovations in Tourism and hospitality Industry- Aiming 21st Century | | 9 |
| The Rise of New Era of Tourism | | 33 |
| Implications of Legislations for tourism and Hospitality Industry in India | | 53 |
| Food and Beverage Service Quality - a Study of Himachal Pradesh | | 65 |
| Linkages between Tourism and Employment: a Case Study of Gwalior | | 77 |
| The Role of the Tourism Sector in the Economic Development-An Indian Experience | | 84 |
| Linguistic Competency in tourism and Hospitality Industry | | 93 |
| Legal Status of Tourism and Hospitality Industry | | 102 |
| SECTION-2: PAST AND PRACTICES | | 113 |
| Medical Tourism: Customer Satisfaction in Post Procedure Stage | | 117 |
| Educational Tourism- a 'Buzz" Word or Reality | | 128 |
| Empirical Study on Changing Face of little Lhasa: Pre and Post IPL | | 136 |
| Changing Paradigms in Tourism Planning and management in India - A Review | | 153 |
| Emerging Trends & Practices in Modern Housekeeping | | 158 |
| The dynamics of Innovations in Tourism - role of ICT | | 167 |
| Effectiveness of Promotion Methods for Developing Medical Tourism in India: A Comparative Study of Leading Hospitals | | 181 |
| Medical Tourism: First World Treatment at Third World Prices | | 194 |
| The Scope of Hospitality Services in Punjab | | 206 |
| Practices of Responsible Tourism in India with the help of Conservation and Sustainable Development model of NGO in Himalayas | | 221 |
| SECTION-3: SUSTAINABILITY ISSUES IN TOURISM AND HOSPITALITY INDUSTRY | | 233 |
| Community Based Tourism (CBT) - A Sense of social Responsibility through Tourism | | 239 |
| Community Participation in Tourism Industry | | 247 |
| Towards Sustainable Tourism: Anthropological Approaches | | 266 |
| Ecotourism in Himachal Pradesh: A Way to Economic Development | | 274 |
| Sustainability in Tourism Development : Issues and Challenges Ahead | | 285 |
| Sustainability issues in tourism and hospitality sector- A Study of Purulia District in West Bengal | | 298 |
| SECTION-4: DESTINATION PLANNING AND DEVELOPMENT | | 309 |
| Tourism Promotion and sustainability in Tribal Areas: A Case Study of Tribal Circuit of Himachal Pradesh | | 312 |
| Tourism Development of Buddhist Site- A Case Study of Bodhgaya | | 326 |
| India as a Medical Tourism Destination | | 342 |
| Tourism as Business for LIvelihood | | 353 |
| Impact Assessment of Tourism Development Tourist Circuit of Buddhist Site | | 366 |
| SECTION-5: APPROACHES AND TRENDS IN THE MARKETING | | 375 |
| Destination Image and Destination Personality: Analysis of their Impact on Intention to Recommend | | 382 |
| Role of Himachal Pradesh Tourism Development Corporation for the Promotion of Tourism in Himachal Pradesh | | 397 |
| Destination Branding: A Semiotic Analysis of Tourism Commercials | | 412 |
| Segmenting the Tourism markets | | 424 |
| E-Marketing for Tourism Destinations | | 439 |
| ICT and Tourism | | 447 |
| Role of media in marketing & branding of tourism & hospitality Industry | | 460 |
| Customer Preference of medical Tourism in India With Special Focus to kerala | | 477 |
| Management of Tourism in the State of Punjab | | 488 |
| SECTION-6: HUMAN RESOURCE PLANNING AND DEVELOPMENT | | 503 |
| Status of Tourism and Hospitality Education in Punjab | | 507 |
| Role of Training and Development Programmes & Their Impact on Human Resource Performance in Tourism Industry: A Case Study of Shimla District | | 520 |
| Excellence in Contemporary Hospitality Education through Industry- Institute Partnership | | 533 |
| Work satisfaction of employees in Hospitality sector: A study of Jalandhar Hotels | | 544 |
| Interaction between Educational Institutions and Tourism and Hospitality Industry | | 557 |
| Training Needs Analysis: A Comparative Study of Private Sector Hotels in Chandigarh | | 566 |
| SECTION-7: LOOKING AT THE FUTURE | | 589 |
| Web Analytics: Tools for Gaining Customer Insights and Enhancing Web Performance of Tourism Websites | | 594 |
| An Analysis of Tourism Education and Human Resource Development in India - Future Perspectives | | 604 |
| Smart Hotels: A New Generation of Upscale Services for Business Travellers | | 614 |
| A Study on the Need of Research and Innovation in the Indian Hospitality Industry | | 626 |
| Expectations of Industry from Academia: An Empirical Analysis | | 641 |
| Tourism and Hotel Industry in India: emerging Opportunities & Challenges | | 650 |
| Prospects of Hospitality & Tourism Industry in India: An Insight | | 666 |
| Evaluating Visitor Satisfaction and Tourism Development in Sarnath | | 677 |
| History of Wine in India and Prospects of Wine Tourism in The Country | | 690 |