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Tourism and hospitality industry : challenges and innovations /

Tourism and hospitality industry :  challenges and innovations /
DK Number:DK-216898
ISBN: 9789380318226
Title: Tourism and hospitality industry : challenges and innovations /
Author: [editors], Lalit K. Bansal & Prasant Gautam.
Edition: 1st ed.
Imprint: Delhi : Neha Publishers & Distributers,
Physical Desc.: xviii, 700 p. : ill. ; 25 cm.
Year: 2012
Price: USD 87.75
Nature Of Scope: Contributed articles.
Volume Title: section 1. Revising the industry -- section 2. Past and practices -- section 3. Sustainability issues in tourism and hospitality industry -- section 4. Destination planning and development -- section 5. Approaches and trends in the marketing -- section 6. Human resource planning and development -- section 7. Looking at the future.
Subject Strings: Tourism--India.
  Hospitality industry--India.
 =================================================
  
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Title Review

Alongside the growth of tourism and hospitality industry in India, the academic literature on the subject has also grown notably, in the recent times. Exponential growth has taken place in the number of institutions catering to educational and research work related to tourism and hospitality. This book offers a glimpse of the quality and variety of the work done at these institutions. It compiles in a classified manner, a total of 53 essays, reviews, research studies and analytical papers, contributed by eminent scholars, academicians, researchers and professionals from all over the country. The book on the whole presents an academic analysis of how tourism is being developed in various regions, how communities are working towards sustaining their environments, and what role is being played by the public and private sector in development of tourism in India. Revising the Industry; Past and Present; Sustainability Issues; Planning and Development; Marketing Approaches and Trends; Human Resource Development; and Looking at the future, are the headings of the seven sections under which the contents of the book have been placed.

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Title Contents
Chapter No.Chapter TitleChapter AuthorPage No.
SECTION-1: REVISING THE INDUSTRY1
Innovations in Tourism and hospitality Industry- Aiming 21st Century9
The Rise of New Era of Tourism33
Implications of Legislations for tourism and Hospitality Industry in India53
Food and Beverage Service Quality - a Study of Himachal Pradesh65
Linkages between Tourism and Employment: a Case Study of Gwalior77
The Role of the Tourism Sector in the Economic Development-An Indian Experience84
Linguistic Competency in tourism and Hospitality Industry93
Legal Status of Tourism and Hospitality Industry102
SECTION-2: PAST AND PRACTICES113
Medical Tourism: Customer Satisfaction in Post Procedure Stage117
Educational Tourism- a 'Buzz" Word or Reality128
Empirical Study on Changing Face of little Lhasa: Pre and Post IPL136
Changing Paradigms in Tourism Planning and management in India - A Review153
Emerging Trends & Practices in Modern Housekeeping158
The dynamics of Innovations in Tourism - role of ICT167
Effectiveness of Promotion Methods for Developing Medical Tourism in India: A Comparative Study of Leading Hospitals181
Medical Tourism: First World Treatment at Third World Prices194
The Scope of Hospitality Services in Punjab206
Practices of Responsible Tourism in India with the help of Conservation and Sustainable Development model of NGO in Himalayas221
SECTION-3: SUSTAINABILITY ISSUES IN TOURISM AND HOSPITALITY INDUSTRY233
Community Based Tourism (CBT) - A Sense of social Responsibility through Tourism239
Community Participation in Tourism Industry247
Towards Sustainable Tourism: Anthropological Approaches266
Ecotourism in Himachal Pradesh: A Way to Economic Development274
Sustainability in Tourism Development : Issues and Challenges Ahead285
Sustainability issues in tourism and hospitality sector- A Study of Purulia District in West Bengal298
SECTION-4: DESTINATION PLANNING AND DEVELOPMENT309
Tourism Promotion and sustainability in Tribal Areas: A Case Study of Tribal Circuit of Himachal Pradesh312
Tourism Development of Buddhist Site- A Case Study of Bodhgaya326
India as a Medical Tourism Destination342
Tourism as Business for LIvelihood353
Impact Assessment of Tourism Development Tourist Circuit of Buddhist Site366
SECTION-5: APPROACHES AND TRENDS IN THE MARKETING375
Destination Image and Destination Personality: Analysis of their Impact on Intention to Recommend382
Role of Himachal Pradesh Tourism Development Corporation for the Promotion of Tourism in Himachal Pradesh397
Destination Branding: A Semiotic Analysis of Tourism Commercials412
Segmenting the Tourism markets424
E-Marketing for Tourism Destinations439
ICT and Tourism447
Role of media in marketing & branding of tourism & hospitality Industry460
Customer Preference of medical Tourism in India With Special Focus to kerala477
Management of Tourism in the State of Punjab488
SECTION-6: HUMAN RESOURCE PLANNING AND DEVELOPMENT503
Status of Tourism and Hospitality Education in Punjab507
Role of Training and Development Programmes & Their Impact on Human Resource Performance in Tourism Industry: A Case Study of Shimla District520
Excellence in Contemporary Hospitality Education through Industry- Institute Partnership533
Work satisfaction of employees in Hospitality sector: A study of Jalandhar Hotels544
Interaction between Educational Institutions and Tourism and Hospitality Industry557
Training Needs Analysis: A Comparative Study of Private Sector Hotels in Chandigarh566
SECTION-7: LOOKING AT THE FUTURE589
Web Analytics: Tools for Gaining Customer Insights and Enhancing Web Performance of Tourism Websites594
An Analysis of Tourism Education and Human Resource Development in India - Future Perspectives604
Smart Hotels: A New Generation of Upscale Services for Business Travellers614
A Study on the Need of Research and Innovation in the Indian Hospitality Industry626
Expectations of Industry from Academia: An Empirical Analysis641
Tourism and Hotel Industry in India: emerging Opportunities & Challenges650
Prospects of Hospitality & Tourism Industry in India: An Insight666
Evaluating Visitor Satisfaction and Tourism Development in Sarnath677
History of Wine in India and Prospects of Wine Tourism in The Country690
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Tourism and hospitality industry challenges and innovations

 
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