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McDonaldisation, Masala McGospel and om economics : televangelism in contemporary India /

McDonaldisation, Masala McGospel and om economics :  televangelism in contemporary India /
DK Number:DK-210410
ISBN: 9788132104735
Title: McDonaldisation, Masala McGospel and om economics : televangelism in contemporary India /
Author: Jonathan D. James.
Imprint: Los Angeles ; New Delhi : SAGE,
Physical Desc.: xxvii, 232 p. : ill. ; 23 cm.
Year: 2010
Price: USD 23.60
Subject Strings: Television in religion--India.
  Christianity--United States--Influence.
  Christianity and other religions--Hinduism.
  Hinduism--Relations--Christianity.
  India--Religion.
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  More books on topic: Christianity
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Title Review

The work studies religion in a global and transnational context. It examines how modern-day missionaries assisted by technological advancements tend to influence people. It discusses the working of the American phenomenon of televangelism in India in the present-day political, social, cultural and economic setting. It probes the ‘one size fits all’ approach of global televangelism and the influence of American grammar and logic in the presentation and style of teleprogrammes in India. It focuses on Hindu televangelism in this context: how it is blending American techniques with the preaching of the sacred scriptures in a way that makes the latter subservient to the modern aspirations of globalisation and consumerism.

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Title Contents
Chapter No.Chapter TitleChapter AuthorPage No.
1McDonaldisation Malasa McGospel and Om Economics1
2Charismatic Televangelism36
3Televangelism in India's Context59
4The Construction of Charismatic Televangelism in India99
5Hindu Televangelism115
6Interpreting Christamatic Televangelism133
7Interpreting Charismatic Televangelism158
8The Meditation of Charismatic Televangelism186
9Faith Flow Fragments and Futures202
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5. Beyond boundaries : a tribute of Hosanna /
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Related Subjects
1. Religion
2. Christian Studies
3. Journalism And Mass Media
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McDonaldisation Masala McGospel and om economics televangelism in contemporary India

 
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