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Emerging trends in tourism and hospitality marketing /

Emerging trends in tourism and hospitality marketing /
DK Number:DK-217593
ISBN: 9788178849928
Title: Emerging trends in tourism and hospitality marketing /
Author: P.K. Bal.
Edition: 1st ed.
Imprint: New Delhi : Cyber Tech Publications,
Physical Desc.: 256 p. ; 22 cm.
Year: 2012
Price: USD 31.65
Subject Strings: Tourism--Marketing.
  Hospitality industry--Marketing.
 =================================================
  
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Title Contents
Chapter No.Chapter TitleChapter AuthorPage No.
1Introduction1
2Global Tourism Marketing Environment16
3Global Spotlight the Holy Land Experience38
4Developing a Marketing Plan77
5Marketing Research100
6The Tourism and Hospitality Product124
7Pricing146
8Distribution168
9Marketing Communications190
10Marketing Communications212
10Internet Marketing238
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1. Tourism industry in India /
2. Adventure tourism : a sunrise sector in Uttarakhand /
3. Tourism : inclusive growth & sustainable development /
4. Economic dimensions of tourism industry /
5. Tourism and livelihood : selected experiences from Kerala /
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Related Subjects
1. Tourism And Travel Guides
2. Economics
3. Business Studies
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Emerging trends in tourism and hospitality marketing

 
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