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Emerging trends in tourism and hospitality marketing /

DK Number:	DK-217593
ISBN:	9788178849928
Title:	Emerging trends in tourism and hospitality marketing /
Author:	P.K. Bal.
Edition:	1st ed.
Imprint:	New Delhi : Cyber Tech Publications,
Physical Desc.:	256 p. ; 22 cm.
Year:	2012
Price:	USD 37.70
Subject Strings:	Tourism--Marketing.
	Hospitality industry--Marketing.
	=================================================

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Title Contents

Chapter No.	Chapter Title	Chapter Author	Page No.
1	Introduction		1
2	Global Tourism Marketing Environment		16
3	Global Spotlight the Holy Land Experience		38
4	Developing a Marketing Plan		77
5	Marketing Research		100
6	The Tourism and Hospitality Product		124
7	Pricing		146
8	Distribution		168
9	Marketing Communications		190
10	Marketing Communications		212
10	Internet Marketing		238

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2. Sustainable tourism /

3. Cutting edge research in tourism : emerging issues and challenges /

4. Tourism : sustained development and management : theory & practice /

5. Tourism management /

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Related Subjects

1. Tourism And Travel Guides

2. Economics

3. Business Studies

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Emerging trends in tourism and hospitality marketing

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