Two young journalists, Jatin Gandhi and Veenu Sandhu, examine the evolution of brand Rahul in this political biography of the young and charismatic leader, Rahul Gandhi. They view the fascinating relationship between modernity and the propagation of the dynasty, as in politics. They try to uncover the nature of the real man, Rahul, beneath the media hype of the person. They discuss the ideas and influences that have built him, the shaping of his personality over the years, his rise as a political leader especially of the youth and his image as a leader who works for the underprivileged, especially his Dalit agenda.