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Agricultural marketing in India : directions for development /

Agricultural marketing in India :  directions for development /
DK Number:DK-221303
ISBN: 9788183875370
Title: Agricultural marketing in India : directions for development /
Author: [editors], Jayasheela, Ravindra Kumar B., Vilas M. Kadrolkar.
Imprint: New Delhi : Serials Publications,
Physical Desc.: xvi, 332 p. : ill., maps ; 22 cm.
Year: 2012
Price: USD 40.60
Summary: Revised version of papers presented at a national conference held in December 2011.
Subject Strings: Farm produce--India--Marketing--Congresses.
  Produce trade--India--Congresses.
  More books on topic: Agricultural Economics
  More books on topic: Agricultural Sciences
  More books on topic: Business
  More books on topic: Conference Proceeding Humanities & Social Science
  More books on topic: Economics
  More books on topic: Marketing
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Title Review

Put together in this edited volume are a total of 27 theoretical and empirical papers which were originally present at a national Conference organized at the Department of Economics, Tumkur University, Tumkur, India, during December 2011. Contributors are eminent researchers and academicians from different colleges and universities of India. The bulk of the contents of the volume is empirical in nature, which examines through micro level case studies, the role of various institutions—cooperatives, SHGs, organized marketing committees, contract farming, and commodity exchanges—in development of agricultural marketing in India. Also, there are studies which check the validity of different theoretical models in the context of agricultural marketing in India. Other diverse themes and issues discussed analytically in the book are: contribution of ICT in agricultural marketing; organized retailing of agricultural products; and problems, concerns, challenges and prospects of agricultural marketing.


Title Contents
Chapter No.Chapter TitleChapter AuthorPage No.
Indian Rural markets: A Competitive Edge in Tapping Potentiality of Rural India'Kiran Kumar P, Lingaraju M and Jayasheela'1
Agricultural Marketing in India: Problems and Strategies'P. Venkataramana and Subhaprada Patnaik'17
Agricultural Markets in India: Issues and Concerns'Shoukat Ali M Magalmani'25
Role of Public-Private Partnership in Indian Agriculture Marketing'Paramashivaiah and Channaveera Gowda'44
The Role of Contract Farming in Agricultural Marketing in India'Madhu TU and Harisha H'50
Role of APMC's in Agricultural Marketing in India: A Study'Vilas M. Kadrolkar'60
Application of E. A.J.Johnson's Model to the Regulated Markets of Bellary District'V.B. Saviramath'74
Random Walk Theory in Indian Agricultural Commodity Derivative Market'K. Padmasree Jalandhar, A. Bharathi Devi and A. S. J. Achari'83
Hi-tech Tools for Market-driven Economy'Ravindra Kumar B.'96
Role of Commodity Exchanges and Aggregators in Development of Agricultural Market in India'Safeer Pasha M.,Rajakumar. D and Siddappa'102
Agricultural Marketing and ICT in India: Perspective and Prospective'Raghavendra Rao and V. Basil Hans'113
The Role of Information and Communication Technology in Agriculture Marketing'Madhu Kumar K.M, Divya Kumar M.C and K.A Rajanna'135
The Moving Trends of E-Business and Agribusiness Aspects in India'V. Madhukar and Murali Vallapureddy'144
Advent of Organized Retailers in Agriculture Produce Markets- A Case Study'Sumathi. K and Vidya. R'150
Rationale of Factor Productivity and Efficient Price Mechanism in Agriculture Market Economies'P.P. Sajimon'160
Problems and Prospects of Maize Marketing: A Case Study of Davangere Taluk'Ravi N. Kadam and Sidling Swamy'177
Effective Pricing Mechanisms of Agro Products- A Case Study of Kadur, APMC'Anuradha T.S, Yeshwant Rao N and Sandhya C'191
Role of Cooperative Institutions in Areca nut Marketing in India: With Special Reference to CAMPCO'T Krishna Murthy'200
Performance of Cooperative Marketing: A Study of CAMPCO'Preethi K.A. and Shripathi Kalluraya P.'219
Impact of Seed Producing Farmers in North Karnataka: A Case Study of Haveri District'Sheshagiri. B, G.G. Honkan and L.D. Vaikunthe'232
Dairy Industry : Areas of Concern'Vigneshwara Varmudy'247
Legal and Economic Impact of Protection of Plant Varieties in India'Arundhati S. Kulkarni'267
A Critical Analysis of UPOV in the Context of Farmers Rights in Developing Countries'Bheemabai S. Mulage'280
Role of SHGs in Promoting Women in Agricultural Marketing'Wajeeda Ban and Shripathi K.P'291
Marketing Facilities for Agricultural Products: Opportunities and Challenges'Shripathi K.P.'304
Sustainable Agriculture: Issues and Challenges: A Case Study in Goa'Debasish Mazumdar'318
Market Prospects: Issues'Pallavi S. Kusugal'328

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1. Economics
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Agricultural marketing in India directions for development

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